Renegade Network Marketing

Got to thinking recently about the 80/20 rule and how it applies to network marketing. Came to the conclusion that 80/20 is alive and well within MLM.

Take a look at your business and if you’ve got any sort of a downline, that is, at least 15-20 people in it, do a quick analysis and figure out where most of the activity is. You’ll be surprised in most instances.

Fact is, some will most won’t. That’s the nature of network marketing. There are people you will recruit who are driven to build a business. There are those who love the products and like the idea of getting them cheaper via an autoship. Then there are those who simply don’t have the motivation and desire right now to build a business and will either lay dormant or dropout within three months of joining.

These are the people that realistically, should never have joined in the first place. This is why it’s so important to target your leads and why the old school methods of network marketing are so off track.

The dreaded three foot rule which means everyone who’s within three feet of you is a prospect. That’s rubbish. This is one of the reasons there is such a huge attrition rate existing within the industry.

The problem lies in the fact these people are not targeted prospects. If you have to go chasing down and harassing people to take a look at a business opportunity then you’re missing the mark. You’re not getting it.

These are the prospects who make up a large proportion of the “80″ statistic within the industry. They weren’t looking in the first place; had to be coerced into taking a look at your offer and then you spend weeks even months following up with them to see if they’re ready to join.

Targeted prospects will seek you out. Why? Because they’re ready. They’re looking for a home business opportunity. They want to improve their current lot in life and they are going to be receptive to the possibilities.

And when you place your marketing and promotion in front of these people then that’s when the magic begins to happen.

Be warned though, it’s not a given that they’ll just join your business - there is still a lot of work to do but at least you’ve got something to work with. And if you do, these people will eventually become your members of your “20″ group.

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